There are a few hosting terms that you should get to know before looking for a web host. Some of those terms are disk space, bandwidth, domain names, shared hosting, dedicated hosting, plesk, MySQL, uptime, Cpanel, and sub domains. The terms are listed below.

Byte: a unit of space on a computer. There are 1,024 bytes in a kilobyte (KB). There are 1,024 kilobytes in a megabyte (MB). There are 1,024 megabytes in a gigabyte (GB).

Disk Space: the amount of space your web hosting provider gives you to put things on your web page. An example is your web hosting provider giving you 10 MB of disk space. You have three pages, each with three picture. Say each picture is 1MB. You would be using roughly all 10 MB of your disk space (remember that text takes up a small amount of space too).

Bandwidth/Data Transfer: basically the amount of times your page can be viewed. If your web hosting provider gives you 1GB of bandwidth (also known as data transfer), and you have one page that is 50KB in size, then your page could be viewed about 20,000 times. Remember that if you have flash or videos on your page it would take up much more bandwidth.

Shared Hosting: a type of hosting where a server is shared by many people. Is cheaper than dedicated or semi-dedicated hosting, but it is slower than if you have your own server.

Dedicated Hosting: is a type of hosting where you have your own server. Is much more expensive than shared hosting, but you usually have faster speeds and are less likely to have your server go down.

Cpanel: a well recognised control panel. Cpanel is one of the best control panels around because of it’s easy navigation and amount of features.

Plesk: allows a server administrator to set up new websites, e-mail accounts, and DNS entries through a web-based interface. The administrator can create client and site templates, which predetermine resource allocation parameters for the domains and/or clients. Plesk is Linux- and Windows- based. P

Domain Names: are a web sites’ address. For example Google’s address is www.google.com. Domain names cost money, but some web hosting providers will give you a domain name for free, while others will make you sign up for one yourself.

Sub-Domains: are domains that are part of another domain. An example is my site. My site is called Cheap Web Hosting Guide, but I am part of Blogger.com. So my site’s web address is www.cheapwebhostingguide.blogspot.com

MySQL Database: is a database that allows you to install scripts into your site. Many web hosting providers will include self installing scripts for you to add. An example is a forum. Many, but not all, forums are self installed scripts that are later customised by the user.

Uptime: is percentage of time the web hosting providers servers are up. An example is a web hosting company that reports 99.9% uptime. This means that their servers are up 99.9% of the time, or 23.976 hours a day.

Landing pages have the ability to grab and hold us like flypaper or repel us like jumping on the trampoline. The question is - what impact does your landing page have on the people who visit your website? As I talk to people who are just getting into SEO (search engine optimization), all they focus on are rankings in traffic. We have to remember that “rankings” and “traffic” are not the end but a means to the end. That end is visitors to your site that take advantage of the solutions that you offer. We can have a lot of traffic to our website but if no one is sticking around long enough to see if our solutions can solve their problems then that traffic does not mean anything.

Your landing page has to do one thing, answer the questions that the searcher had in mind when he typed in his key words. The searcher type in his search terms because he has a problem, needs a solution or is in some kind of “pain”. You have about two seconds to convince him that you understand what he is going through and what he needs. The last thing a searcher wants to see is that you can jump higher, run faster and do it better than the competition. He just doesn’t care (yet). Besides, most of the websites that he already visited probably stated that they do that. The challenge is to show the searcher that you have the answers to his needs. How do we do that?

1. Think of as many questions as you can that might be on the mind of a visitor to that specific landing page.

2. Choose one of the questions to be the title of that specific landing page. Use the other questions as sub points or topics in the outline of the page.

3. The content underneath each heading will be a description of the problem. It is very important that when you describe the problem you do it from your client’s perspective.

4. After describing two or three scenarios that your client may fall into closeout with the paragraph that describes your qualifications for dealing with the above scenarios. This is where you put in how me years of experience, the combined experience of your team or your experience in the marketplace.

5. The last thing is to have a call to action. The idea is that if your client falls into one of the scenarios described it would be natural for them to do the call for action to get help with their problem.

For example, if someone is doing a search on long-term care insurance they may only have a general idea of what you’re looking for. When they come to a landing page that has a question like “what happens to your nest egg if you suffer an illness or an injury that requires long-term care?” Then in the description of the problem they read that one year of long-term care can cost between $90,000 and $130,000 and as a result of this high costs it will either force you into bankruptcy or dependency on your children or family to take care of you. (Not a pretty picture.) After you add your qualifications, whatever they are, you put in your call to action. It could be something like “for a free quote and help in understanding what your options are fill out form below and one of our experts will contact you within the next 48 hours”.

So the question remains, are your landing pages flypaper or trampolines? If you are not sure call us on 1300 468 462 and our experts will do a free evaluation of your site. This will help determine whether or not changes are in order. Need a new page? Call us and get a professionally designed landing page including an inquiry form for a standard rate of only $500.