Or are you divorced from Google? You might be engaged to Google or even married to Google. What am I talking about? Well, all online business sites in Australia fall into 4 categories:
- Never used Google AdWords (Virgins)
- Have tried AdWords and failed (Divorced)
- Currently using AdWords, probably self managed, but not convinced it is working (Engaged) or
- Client of a good PPC Management Company and constantly improving sales with Google AdWords (Married).
I would like to discuss briefly the pros and cons of each level of commitment you make to your online sales presence. Let us presume that, just like in life, it is best to be married to a good partner. I think the vast majority of us agree with this. It is no different in the world of online commerce. If you are not doing well on Google, then you are simply loosing sales to your competitors. That’s a fact.
Married? Those that are happily married have got the advantage. They already know what they have done and how it is performed, and what they need to do to continue to prosper. A good Pay Per Click (PPC) campaign, a well researched web site that sells at good conversion rates, and a competent expert running the operation.
Divorced? Those that are divorced have suffered from poor AdWords campaigns with little or no knowledge of what they had to do. Plus, their web site, product, performance, perception and price did not match the market. Many divorce Google blaming Google for their own shortcomings. Sounds much like many marriage break-ups in real life! However, many of us (me included) go round a second time, and learn from our mistakes. You can do this online with AdWords a second time. Just get some expert advice in the first instance before you buy another ring for another try.
Virgins? Don’t worry, its not impossible. You don’t have to be alone all your life. With the right advice and coaching, you can find the perfect partner. They are out there and all you have to do is meet them under the right circumstances. We know where to find your perfect match to get you on the path to a great life. In fact, you will love them when you first meet them. All you need is a match making service. Go to Google and type in AdWords Professionals (Search Australia) and look for a company to match you up with the search campaign of your dreams for your web site business.
Currently engaged? Are you making the right long term commitment? Do you really know that you are doing the right thing? Will a better offer come your way? Are there doubts in your mind? Are there some bad habits that your beloved has that you think you can change, given enough time? Before you decide on a wedding date, get a second opinion. Now I don’t use pre-nuptial agreements, but I think a wise person should get a health check on their relationship and compare what they have. It’s never too late to change your mind. Find the best partner you can.
Google Search and how well your business does online is just like life. Those that have a fantastic partner, who cares about them and works with them to ensure the marriage works, always come out on top. It’s a happy, transparent relationship based on mutual trust and respect.Who are you going to trust with your online life? The choice is simple, you know Google is going to be your partner. You only have to work out who is going to walk you up the aisle.
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